Tourism Ireland recognised the need to develop an internal web based system to manage, report and showcase the multitude of worldwide marketing activities for which they are responsible. This system would need to support staff at Tourism Ireland’s head offices in Dublin and Coleraine, while also supporting the overseas marketing offices in Great Britain, USA, France, Germany, The Netherlands, Belgium, Switzerland Austria, Italy, Nordics, Spain, Canada, Australia, South Africa, China, India Japan, New Zealand and United Arab Emirates.